Double Standards – Always in Work

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Double Standards – Always in Work

It is heavy to overestimate a role and value of mass media in our dynamically changing world. Journalists of the third wave of development of a society (according to the wavy theory of development of a society of American futurologist Elvina Tofflera) have turned from simple compilers of events to those who creates these events who is initiators and continuers of any tendencies who forms public consciousness. We dare to believe that only in hands of representatives of the fourth power superforce is concentrated is possibility in the shortest terms to excite the world whether it be the pork flu, begun military operations, earthquake, progressive sights of the young politician of planetary scale or a new collection of fashionable clothes from Calvin Klein.

Because we have in the long term national will, we will concentrate attention to roles of mass-media in election campaign. Neither it is a lot of nor a little, the press stars in this performance. Only from how much it becomes convincing, and will depend, whether the spectator, that is the people will believe to all action. The command of skilled and creative PR managers, image makers can from ordinary mediocrity, the worthless politician, the clumsy business executive to blind the Messiah — the person whom waited also which will justify all hopes. And the TV, radio, newspapers, the Internet can get up to absolutely improbable things. For example, to scroll this all on the resources — and it’s in the bag. With the elite have fallen in love, have supported and as a result have voted. Though the situation can repeat just what isn’t needed. In general, variations any can be thought up, especially with modern techniques of psychological influence. But we will not go deep, I think, and so it is clear that how mass-media are used, the success or a failure depends.

Naturally, such force as mass media, can’t uncontrolledly operate, therefore the state legislatively regulates their activity. The advanced world experience has left far forward, but also in our power not all so is sad. One of the basic norms operating during the pre-election period, the openness of media resources for all subjects of election campaign is. If any political force has wished to place the propaganda materials on pages / on air of those or other mass-media, and by it suddenly their legitimate right has been refused, the law provides possibility to make such mass-media answerable.

In the nineties last century the Crimean Tatar press during election campaigns reflected exclusively the point of view of Medzhlis-Kurultaj. But with improvement of the legislation and development of a civil society national media have risen before a dilemma: to work according to democratic tendencies or on the sly to be exposed to a mutation and to turn to party editions. Being based on a principle of an exclusive right of the people to make the choice, the newspaper «VC» has started to publish the various points of view. It also became not so much at own will, how much representatives of various political forces legally reserved the areas for propaganda. It is easy to explain their choice: at «VC» the highest circulation among national printing media. For such position the newspaper, along with other editions, has got under a fiery wheel of «sacred inquisition». From the report of the chairman of Medzhlis M.Dzhemilev in 2006 on 5 sessions of IV Kurultaj:« It is possible to argue and discuss concerning substantiations of this or that version, but as though there it was, these newspapers, I think, have quite deserved a praise and an applause of those who is interested in split of our people and minimalization of representatives of the Crimean Tatars in power structures ». Then the editor-in-chief«VC» Eldar Seitbekirov opposed the chairman of Medzhlis:« According to the Law of Ukraine «About elections of People’s Deputies of Ukraine», the publication of propaganda materials, political advertizing is carried out only on a paid basis, after the conclusion of the contract and receipt of money for the edition settlement account. The law forbids to refuse the publication of materials to any subjects of selective process, and infringement conducted it to closing of the edition and the further judicial claims ».

It today threats of functionaries of MM by many share on five then was from what to run into despair. Two objectionable editors of newspapers «Voice of Crimea» and «Peninsula» for their position have suggested to exclude from numbers of Kurultaj. But then voting delegates haven’t supported the angry initiative of a top of Medzhlis. Well and it still was not all. Many Crimean Tatar organizations including newspapers, received «the humanitarian help» from Rescomnats — apparently, for a correct position. And here gold case for «VC» since 2003 and to this day it appears densely closed. A pier that it you have decided to live under the law, and still to democratic tendencies to indulge.

Times change, change also customs. On election campaign start «VC» has interviewed among editors of Crimean Tatar mass-media (see № 32 (867)). All have expressed in own way, but already everyone feels that for intractability with the political force, wishing to place the propaganda in their edition, they easily can receive a clip and an array of problems. It will be interesting to bring, of course, adjusted totals on this theme, but it already after elections. Though already now it is simple to focus attention on rather indicative things. It is curious that propaganda rollers of oppositionists of MM began to be scrolled on private channel ATR which is entirely under control to functionaries of Medzhlis. To break through blockade «Atlanta», not without fights, of course, but all the same, it was possible to party «Milli Firka».

In one of telecasts the first deputy of the chairman of Medzhlis, explaining a situation, has referred to norm of the law on elections where possibility of general access to mass-media is registered. In this connection, the management of TV channel hasn’t the right to refuse to political force. Otherwise all can pour out in proceeding, and it is necessary to nobody.

And, by the way, for an obstinate position the international public too won’t praise. After all for what Europeans of really any will tear, so it for a freedom of speech. But that in all this history it is represented to the most interesting so it is that norm of the legislation about which we from the very beginning speak. After all it existed also much earlier that is when poisoned those who before all beginnings to observe the law. And, what has occurred, what has changed? There has come an enlightenment or everything as spoke M.Dzhemilev: «the Second version — editors of newspapers published materials of those parties which will pay more, i.e. simply were on sale» (the report of the chairman of the Medzhlis on 5 sessions of IV Kurultaj).

Thereupon, the report of Mustafa Dzhemilev during session of following Kurultaj becomes intriguing moment. Whether it will regard activity АТR as treacherous and discrediting true interests of the Crimean Tatars? And more. Whether it is necessary to expect, what the national parliament begins to define, whether costs to the first deputy of the chairman of the Medzhlis and the head of Committee of the information, supervising АТR, to continue to remain delegates of Kurultaj? After all following logician Mustafa Dzhemilev, they are today dissenters!

Elvina SEITOVA

«A voice of Crimea» №42 (877) on October, 15th, 2010

 

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